Challenges in the medical sector: requirements, opportunities, risks, timelines, and costs
The medical sector is a constantly evolving market with immense potential, but also significant challenges. Before entering this complex world, […]
Read allTo invest or not in the Swiss cosmetic market?
I’ll share the true story of a Swiss investor interested in entering the national cosmetic market who reached out to […]
Read allHow to win a global customer in the automotive market?
Automotive customer: Lear Corporation Germany A client of mine, a small to medium-sized enterprise operating in the plastic moulding sector, […]
Read allMedical market in German-speaking countries: how to navigate it?
German-speaking countries – Germany, Austria, and Switzerland – offer excellent opportunities for companies looking to enter the medical market. These […]
Read allSelling is listening: the mantra of every successful sales professional
Today, I’m sharing a true story, an experience I had in the metalworking sector, which highlights the importance of listening […]
Read allFrom metal to plastic: what are the challenges?
A well-known Italian company which manufactures medical instruments for ophthalmic surgery wants to convert one of its products, a reusable steel device (which can be sterilized) into a single-use plastic device.
Read allHow to expand your business internationally. Interview with Daniela Busà
In this interview by Daniela Bandera, CEO of Nomesis, I discuss how, after an international career in the B2B sector, I now provide consulting services for the internationalization of companies between Switzerland and Italy. In-depth analysis of the global market, risk assessment, and cultural adaptation are key elements for successful expansion. Additionally, a strategic approach which considers cultural and regulatory aspects is essential.
Read all
