My role in supporting the sales team stems from the need to implement a clear, effective, and well-structured strategy to tackle market challenges. Through targeted and continuous collaboration, I provide support in managing priorities and executing the operational plan. Below are outlined the key areas of intervention I offer to maximize the sales team’s potential.
Strategic and operational planning for short, medium, and long-term objectives
Once the strategy is agreed upon with the company, I collaborate with the sales team to define the operational plan in detail. This includes targeted actions (projects) for both short and long-term goals. This phase helps establish a clear direction and set priorities, balancing current activities with future growth projects. The result is a well-structured roadmap which supports the team in maintaining focus and developing a shared vision.
Creation of an internal or external sales task force for projects outlined in the operational plan
When exploring new markets or products, a focused and structured approach is essential. In this context, I support the creation of a Sales Task Force, composed of specialized professionals who can work on specific diversification projects related to products or geographic areas. These individuals may be part of the company, or, if needed, I coordinate with the management to assemble an external team selected for this purpose. This task force acts as a dedicated group responsible for planning and implementing expansion strategies in new markets, with a particular focus on offer diversification. This medium term action allows the team to test new opportunities without diverting resources from core activities while simultaneously developing new growth channels.
Reactivating dormant leads and converting them into prospects: a short-term action
Another immediate and high impact support activity is identifying dormant leads—existing contacts that have not yet generated concrete opportunities. I work alongside the team to analyse and segment these leads with the goal of reactivating them and converting them into prospects. This approach optimizes the potential already present in the company’s database, acting quickly and efficiently to increase the sales pipeline in the short term. Reactivating dormant leads is an often underestimated strategy, but it can lead to significant conversions in a short time.
New product development and adaptation for new market segments
Finally, another crucial area of intervention involves developing new products or adapting existing ones to meet the needs of new market segments. I collaborate with the sales team and other company functions to identify opportunities for offer diversification through small modifications to existing products. This approach allows the company to enter new markets without having to develop completely new products but by adapting those already in the catalogue to meet the needs of new customers or industries. This type of intervention, focused on diversification, represents a medium to long term solution for expanding the customer base and differentiating the product portfolio.
The added value for you
My support for the sales team is based on a comprehensive and structured vision of strategic and operational activities, aimed at business growth and optimization. From strategic planning to the creation of dedicated task forces, from reactivating dormant leads to expanding the product offering, every action is designed to maximize the team’s potential and deliver concrete, measurable results. Contact me to develop a tailored operational plan for your company and to build or support your sales organization.
