Medical market in German-speaking countries: how to navigate it?
German-speaking countries – Germany, Austria, and Switzerland – offer excellent opportunities for companies looking to enter the medical market. These […]
Read allSelling is listening: the mantra of every successful sales professional
Today, I’m sharing a true story, an experience I had in the metalworking sector, which highlights the importance of listening […]
Read allFrom metal to plastic: what are the challenges?
A well-known Italian company which manufactures medical instruments for ophthalmic surgery wants to convert one of its products, a reusable steel device (which can be sterilized) into a single-use plastic device.
Read allMarket analysis for export which factors should be considered?
We analyse the state of the sales organization to optimize the sales process. I simplify the team’s work, enhancing overall effectiveness and efficiency.
Read allHow to expand your business internationally. Interview with Daniela Busà
In this interview by Daniela Bandera, CEO of Nomesis, I discuss how, after an international career in the B2B sector, I now provide consulting services for the internationalization of companies between Switzerland and Italy. In-depth analysis of the global market, risk assessment, and cultural adaptation are key elements for successful expansion. Additionally, a strategic approach which considers cultural and regulatory aspects is essential.
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